Small Business Marketing – Specialize or Generalize?

There have been many great points raised on both sides of this discussion. In order to make a final decision, we must look at how the business world is moving and at the purchasing patterns of the consumers who will be utilizing your services.The Internet has changed the way people look for services (personal and professional). For example:
· If you do a search in Yahoo for a Personal Coach you will get 1.4 million matches.
· If you refine your search to Personal Life Coach you will get 760,000 matches.
· If you refine your search to Personal Career Coach you will get below matches.
· If you refine your search to Weight Loss Coach you will get 80,000 matches.
(search result numbers are subject to change)Once you have selected the area of specialization you are interested in, you can then drill down into the results by location or other qualifying factors. As we are spending more and more time online, our patterns are shifting and adapting to more effectively navigate the over-abundance of information available. Web users know that in order to avoid a list of millions of possible matches, they must be more specific in their requests.Generalizing – The Benefits:
As a generalist you aren’t limited in the type of clients that you can work with. Everyone is pressed for time; having one coach who can handle all aspects of your goals (personally and professionally) as opposed to multiple resources each with a unique area of focus would be of certain benefit.Generalizing – The Challenge:
The trade off is assumed to be that if you are a generalist in all things you are not an expert in any of them or at least in most of them. To state that one individual can work on any aspect of any business and/or in any area of a person’s life and still achieve success is unlikely and may be interpreted as unrealistic or exaggerated on the part of your potential clients.Specializing – The Benefits:
As a specialist you can attract a client based on his unique needs then share the wide range of additional areas you can bring benefit too. Each person wants the best for themselves and they perceive their situation to be completely unique. Specializing places you in front of the right client at the right time.Specializing – The Challenge:
Initial pool from which you can draw clients is potentially smaller (but more refined), your copy must be more targeted, and you may be vulnerable to economic swings in specific market segments.The concept of moving towards a more specific or niche approach to positioning and promoting your practice is becoming the standard in business. Building an environment that allows you receive the benefits of being positioned under Specialist and Generalist is one of the foundations of www.ldurandconsulting.com [http://www.ldurandconsulting.com]Have a successful day!
Leslie Durand, Marketing Coach and Emarketing Specialist

Worksite Wellness Coordinators – 3 Measures of Your Program’s Effectiveness and Success (Critical!)

The fact that less than 50% of the worksite wellness programs today conduct any type of program analysis or evaluation is a huge problematic issue. You can better manage and improve what you measure. And you do want to better manage and improve your program as needed, right?Essentially, there are three broad areas within your wellness program that you can evaluate. They are: program structure, how the program is being delivered and the program’s expected outcomes.Program StructureResearch has found that effective, successful worksite wellness programs are well-designed and comprehensive in their approach. Therefore, an assessment of a program’s structure focuses on whether key structural components are in place. To assess your program, you need to ask yourself the following questions:1. How committed is your organization’s leadership to the program?2. Are your programming and interventions based on the needs identified by your comprehensive, organization-wide needs assessment?3. Are your programming and interventions aligned to the demographic and health status characteristics of your target audience?4. Are the topics covered relevant to your target audience?


5. Are your programming and interventions evidence-based?6. Do coherence, consistency, and integration exist between the various components of your program?7. If you use incentives, does the value equal or exceed the requirements needed to obtain the incentives?8. Are your incentives appropriately designed for their intended purpose?9. Does your program have sufficient resources allocated and is the staffing adequate?10. Are the necessary organizational factors important to success integrated into the program design?11. Is the program seen as being a permanent, integrated feature of employee benefits?12. Is the program aligned with the culture of your organization?13. Is there an evaluation infrastructure in place for tracking program impact and outcomes?Program DeliveryEvaluating your program’s delivery is typically called a process type of evaluation. A process evaluation typically examines how well your program is being implemented, if implementation is going according to plan and how the operation and delivery systems are working out. Program delivery evaluations also examine if feedback is routinely being provided that will allow for any necessary or needed changes to occur.Questions to ask relevant to process evaluation include:1. Are the programs reaching and engaging your desired target audience?2. How many participate?3. Are participants completing the interventions?4. Are participants advancing in their readiness to change behaviors?5. Are participants becoming more engaged in improving their health?6. How satisfied are participants with the program?7. Are the programming and interventions relevant to their needs?8. Is the program being delivered in a similar way across all locations or workplaces?9. Are communications and branding strategies getting the attention of the target audience?10. Do the programming and interventions yield sustained participation over time?OutcomesEssentially, measuring outcomes is determining if your program is achieving its desired purpose, goals and objectives within a given timeframe. Typically, evaluation of outcomes is the primary concern of the employer and program staff or vendors. Are their expectations being met?


The expected outcomes may differ from organization to organization, but typically fall into one or more of three categories: improvements in the health, safety and well-being of program participants, cost savings (generally viewed as being health related cost savings), enhanced individual and business performance metrics and an overall healthier organization.Speaking of outcomes evaluations, it is important to note that conducting a rigorous and credible ROI analysis is time-consuming, expensive, and requires a high level of expertise in statistical analysis, health services research, econometrics, and benefit plan design. An ideal measure of ROI would be to measure costs and savings associated with each program component separately.Measuring the value a worksite wellness program delivers is a much better and more easily doable strategy for most employers. Monetary value is just one type of value measure. This broader value view allows the worksite wellness program to be seen in light of the full value it can bring to the employer and the improvement of the target audience’s health and wellbeing.

Three Types Of Livestock That Can Be Raised By Beginner Farmers

When people move from the city life to live in the country side they get interested in raising livestock. The reasons may vary as to why people want to raise livestock, some people raise them as pets and some raise them because they want to make some money by selling the livestock produce.What ever reason may be, raising livestock can be done by almost anyone who is dedicated to being a livestock farmer and someone who is willing to put aside a lot of his time in managing and taking care of their livestock. In order to raise healthy livestock you have to give the animals proper care such as feeding them nutritious food plus clean water on daily bases, building them some good shelter and have them checked by a veterinarian for health issues.There are various types of livestock you may want to raise as a beginner livestock farmer. Some of them need more care than others and maybe suitable for new farmers to raise. Three types of livestock that are suitable for beginner livestock farmers are goats, cattle and sheep. Below are more details on how you can go about raising them.Raising Cattle:A lot of farmers start by raising cattle in their farm ranch. Cattle are a stress free livestock to raise when taking good care of. Their produce such as milk and meat is in high demand in the markets for its nutritious benefits. When you own cattle you will be able provide your family with fresh milk on daily bases and save lots of money in buying milk.


When starting out in raising cattle you have to first choose the kind of breed you want to raise. There are over 800 types of breeds which are in 3 different categories known as the zebus, the hybrids and taurine cattle. Some types of breeds are good for the production of milk whilst others are suitable for meat production.When raising different types of cattle a farmer should install stalls that separate those that eat grass and hay to those that eat sophisticated feeds.Since cattle are grazing animals you have to have some large piece of land if you want to raise them. The land in which they graze on has to be well fenced so secure the livestock. For the fence you can either use electrical wiring or use a wood and steel fence. You should also prepare some equipment needed to raise cattle such as pails, water containers and feeding beds.Although cattle don’t require some sort of roofed shelter that doesn’t mean you can’t build one. A roofed shelter will also help you in storing your livestock equipment and can be used to milk your cows.Raising Goats:Goats are another type of livestock that can be raised by a beginner farmer and they are less prone to diseases than cattle. They can also be raised for the production of milk and meat which high in demand and cost more than cattle produce.When starting out raising goats you have to first make up your mind on what type of goat breed you want to raise. The type of breed depends on the end product you want to produce from your goats, you can either raise goats for the production of fiber, tasty meat and milk that is high in nutrients.Once you have made up your mind on the type of goat you want to raise you have to decide on the number of goats you are planning on raising. Knowing the number of goats you are planning on raising will help you estimate how large your land should be. One thing to note is that goats reproduce almost every year so the land should be large enough to accommodate the growth of your herd.Goats also need some shelter to rest at the end of the day. The shelter should be large enough for all your livestock to fit in properly without being over crowded. The shelter should be comfortable so that they can sleep at night and protect them from harsh weather such as too much sunlight, rain and snow. Don’t forget to fence the entire grazing land so that predators don’t attack and kill your herd.Raising Sheep:Raising sheep is very interesting and rewarding as raising cattle and goats. These type of livestock can be raised for various reasons such as producing quality wool, producing cheese from its prolific milk and the obvious tender meat. These produce can also be sold since they are in high demand.Sheep are animals that like grazing the field. If you want to raise healthy sheep then you have to have some large land of green grass for the livestock to graze on. Although feeding your sheep grain supplements plays a big part in their diet, grass fed sheep produce a higher nutritional value produce. Since sheep like grazing in a large group as a livestock farmer it can be daunting to manage them on the field so it would be wise to have a helper dog to assist you.


An essential part of raising sheep is keeping them within their confines, this helps them in not getting lost in the wild and end of being eaten by wild animals such as bobcats, bears and wild dogs. At the same time it helps in keeping these predators out of the grazing area. Using an electrified fence can help a lot and its easy to install as well.In order to ward off natural elements that can be harmful to your livestock you have to invest some money in building good housing for your sheep. When designing the house make sure you build a chute to manage the sheep when you need to make some checkups on each and everyone of them or when vaccinating them.As you see raising livestock can be done by almost anyone even if you don’t have any past experience or were not raised in a farm ranch. Just like any other type of pet they need to be taken care for and make sure they leave in comfortable conditions.When starting out its best to first start with raising one type of livestock then move on to another type when you have gotten the experience from your first set of livestock.

Traveling With Electronic and Electrical Appliances

Whether they’re traveling for business or for leisure, every international guest that stays at a hotel or a bed-and-breakfast inn brings along an electronic or electrical appliance to use during the trip. Almost always there’s a mobile phone or smartphone, a tablet, or a laptop in their luggage. Most laptops or phones have dual-voltage capability and only need corresponding travel adapter plugs that fit into the sockets of the country they’re visiting. The following information should help travelers choose the right adaptor plugs to bring along in their trip.About Electronic and Electrical AppliancesThough both categories of appliances run on electricity, electronic appliances often need transformers with specific outputs, such as a power converter that accepts an input of 110 to 120 volts and only outputs 220 volts. Appliances with electronic circuits or chips, such as clock radios, battery chargers, and computers, should be used for short periods of time, preferably less than three hours. Plugging in these electronic appliances for long might cause overheating and lead to fires.


Meanwhile, electrical appliances that provide simple heating functions, such as a flat-iron, water heater, or hair dryer, must be used with a converter or transformer with the corresponding wattage for no more than an hour at a time. The sockets available in bathrooms of hotels and inns in European countries maybe labeled as 220 to 240 volts AC, but these were designed for use with low-wattage appliances such as shavers and electric toothbrushes that need around five to ten watts. They’re not fit for use with a hair dryer, a travel iron, or a phone charger for long hours.Identifying Dual-Voltage Appliances and WattageIf you want to know whether your appliance is dual-voltage, simply check its package for a 120/240 label or look at its plug for any embossed electrical information. These appliances won’t need a converter or power transformer. However, you may still need to find their wattage. When only the voltage and amperage are given, the formula to find the wattage of an appliance simply multiplies the volts with the amps. For instance, 120V multiplied by 0.5A equals 60W, which means an appliance that needs 120 volts at 0.5 amps should run at 60 watts of electricity.Travel Adapter Plugs and Power Output StandardsMost homes and businesses in the United States, Canada and Mexico use 100 to 120 volts of power with around 60 Gigahertz of alternating currents. The rest of the world outputs 200 to 250 volts at around 50 Gigahertz of alternating currents per cycle. Most travel adapter plugs used in North and South America have two parallel flat prongs for the non-earthed types while the earthed type has a grounding pin below.


In some countries in Europe, the plugs must have two rounded pins parallel to each other. Grounded types have a third pin or flat prong below the pair. Great Britain, in particular, uses a double-rounded pin plug with a flat prong for grounding. In France and Belgium, their plugs have grounding clips instead along with the two-pronged structure. In Australia, the prongs were arranged in a V-shape set at an angle to each other.